AMAZON FLEXING ITS MUSCLES ON WASTEFUL PACKAGING
On 31 October Amazon’s Frustration-Free Packaging vendor incentive program landed in Europe – initially rolling out in Germany, Italy, France, Spain and the UK, shortly after the North American launch. In the lead-up to Black Friday (the most hectic period in the calendar of the world’s largest e-tailer) Tim Sykes spoke with Dr Kim Houchens, Amazon’s director, Customer Packaging Experience, to discuss the aims and far-reaching implications of this initiative.
Across the EU’s five largest economies vendors selling through Amazon will now be asked to package their products prior to shipping to fulfilment centres according to specifications that avoid the need for additional preparation before Amazon ships them. European partners that certify their packaging before October 2019 will receive an early adopter credit to help subsidise the investments in optimising their packaging.
According to Kim Houchens, who has been driving this initiative for the last three years, working on Frustration-Free Packaging is “one of those programs of a lifetime”. So what is the significance of the program, which was launched as a voluntary scheme for over a decade before the recent introduction of incentives?
Read the full article via Packaging Europe here.