Exhibitor Top Tips
How can you connect with your clients and close those crucial deals?
In today’s increasingly digital market, being connected to one another via platforms like WhatsApp and general Emails is second nature. But what happens when that’s not quite enough to close that crucial deal? So often, an end-user will be reluctant to make a purchase without seeing the product in person, or even meeting the supplier face-to-face, and why not? Because it’s tough to electronically convey all the benefits of your products or services.
But rather than sending your sales team across the country, or globe to sell to clients one-by-one, why not invite them to you, or more specifically, to your stand at a trade show.
Imagine your booth like an open house, brand it how you want, display your key products and information for visitors and have your sales team there to close deals face-to-face. Statistics show that even with all the technology available to us, building business relationships in person means you’re more likely to close a deal faster and retain that customer for longer.
Exhibitions serve as an influential platform for companies, professionals and industry experts to share knowledge, network and facilitate key partnerships. They are an important part of marketing new products, direct selling, advertising, brand awareness and generating commercial development.
As exhibition organisers ourselves, we understand that, although it’s a crucial part, each trade show isn’t just about selling your products and pitching your services to clients. Exhibitions can offer great opportunities to gather market insights, to benchmark yourself against your competitors, to ensure you’re not missing anything and provide key networking. With a huge proportion of industry professionals in attendance, more often than not, a lack of presence can be detrimental to a brand from a consumer perspective.
Stands are still available at Propak West Africa 2019, the No.1 exhibition and conference dedicated to the packaging, plastics, printing, labelling and food processing markets in West Africa.
For more information regarding stand prices, floorplan availability please contact Ben Dale, our International Sales Manager at Ben.Dale@montex.co.uk or via telephone on +44 (0)20 7886 3048. Alternatively if you’d like to know any more information, you can visit our website at www.propakwestafrica.com.