UNILEVER TO INVEST €100,000 IN A CROWDSOURCED SOLUTION TO FIND PLASTIC PACKAGING ALTERNATIVES
Unilever will develop and pilot a plastic-free laundry solution to combat single-use sachets. The solution was developed during a one-day hackathon which gathered leading designers, innovators and packaging experts.
Unilever has announced that it will invest €100,000 in a new plastic-free laundry tablet. The crowdsourced innovation has the potential to replace single-use sachets of laundry powder, a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste.
The chosen idea was one of 10 new solutions to emerge from Unilever’s “Rethink Plastic” Hackathon, a one-day event that brought together Unilever teams with leading designers, innovators, venture capital and packaging experts. The Hackathon was hosted in partnership with One Young World, the premier global forum that connects young leaders to create lasting positive change around the world, and A Plastic Planet, an international campaign with a single goal to ignite and inspire the world to turn off the plastic tap.
The winning concept, an innovative laundry tablet, aims to replace the billions of single-use laundry sachets sold every year to provide an affordable solution for low-income consumers in developing markets. The innovation resides in an affordable plant-derived coating that protects each tablet against humidity, one of the main reasons for using plastic packaging in the first place. The tablet will be further developed before being trialled in a suitable market.
Read the full article via Packaging Europe here.