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UPS, partners launch new packaging solution for wine, spirit producers

POSTED: 17th Aug

UPS, Sealed Air (SEE), Smurfit Kappa and Macfarlane Packaging have launched a new range of packaging specially designed for shipping individual bottles of spirits and wine, to help producers in the UK and Ireland expand their markets and reach new customers.

There are four customisable versions of the new one-bottle packs that can accommodate most of the wine and spirits bottles on the market. The packaging is also fully recyclable. It features the Korrvu Retention technology by Sealed Air that allows the bottle to be suspended in transparent film; the pack can be used for display in a shop or bar, or sent to family or friends as a gift.

“Ecommerce presents a huge opportunity for drinks producers wanting to grow their businesses, as a fifth of alcohol consumers in key export markets are already purchasing their favourite brands online,” said Mark Vale, president, UPS UK and Ireland. “We designed this new packaging to simplify the process and bring peace of mind that these fragile products will arrive safely at their destination. By combining this specialised packaging with UPS’s smart global logistics network, brokerage expertise and service coverage, distillers can focus on their passion and sharing their savoir-faire with the world.”

Read the rest of the release from Logistics Update Africa here.

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