Olusegun is a high-performing advertising, brand marketing, and communications expert with a track record of delivering transformational growth for top brands in West Africa.

Known for his strategic thinking and execution excellence, he has led brand and product marketing initiatives for one of the fastest-growing retail chains on the continent and played a pivotal role in propelling a major Nigerian telco brand from 4th to 2nd place through datadriven and creative marketing.

Currently serving as Senior Brand Manager at Nigerian Distilleries Ltd, he oversees the Gin and Liqueur category, where he drives innovation and has delivered the highest growth in brand equity within the business. His expertise spans advanced brand management, customer value management, innovation, go-to-market strategy, and marketing analytics.

A passionate thought leader and consumer advocate, Olusegun is also a Formula 1 and chess enthusiast who believes in the power of bold ideas and data-led marketing.