In today’s digital world, the “unboxing” of a package is a distinct and anticipated consumer experience. At its core, unboxing combines the senses of sight, sound, touch and sometimes smell to make customers feel valued by the brand. Done right, it can lead to strong customer loyalty.
While rigid packaging has historically been the go-to for shipment because of its durable nature, flexible packaging is evolving to be a viable alternative for certain companies. While not as structured as rigid packaging, flexible packaging is designed to absorb shock and impact, protecting the contents inside. In fact, flexible packaging — whether it be a mailer or a bag — can replace the box for a host of less-fragile materials including books, clothing and pharmaceuticals, just to name a few.
As brands are facing increasing pressure from consumers to establish, maintain and expand sustainable business practices, packaging is undergoing the same scrutiny. There are alternate flexible packaging materials available that are not only sustainable, but also appealing to the consumer, making them a great option for brands looking to incorporate more sustainable business practices.
Read the rest of the article from Packaging Strategies here.