Picture a bottle of wine in your mind. There’s no question that you imagined it to be contained in a single material: glass. The same can be said for bottled water – most consumers nowadays expect their Evian, Volvic or Vittel to come packaged in PET, or some variant thereof. In fact, it’s hard to think of products that are more intrinsically linked to a certain packaging medium than wine with glass and water with PET.
However, in response to changing consumer attitudes and technological advancements, could the supremacy of these materials for wine and water applications be nearing its end? The fact of the matter is that a new packaging medium for these beverages is starting to gain traction: aluminum cans.
Read the full article via Packaging Europe here.